This is a project done in Identity and Symbols class in 2016. A manager from 3M company reached out and asked our class to create a campaign poster to promote their See&BE SEEN project and spread awareness of their signature reflective tape incorporated into various clothing. My idea was to target parents to encourage them to buy the 3M reflective clothing for their children, because all parents want their children to be safe at night. On the poster design, the child on the left is an exaggerated and funny version of when parents want their child to be very safe at night. On the right is a more confident and comfortable-looking child wearing the 3M reflective clothing. He has more visibility, while the clothing enables active movements, is more fashionable and safe at night.